Palm Beach socialite Lilly Pulitzer [Rousseau] passed away earlier this month, leaving a legacy of whimsical, brightly colored print apparel and accessories.  Visiting Palm Beach as a tourist?  Slip into a Lilly Pulitzer dress or tunic, slip on a pair of [Jack Rogers] sandals and you’ll pass as a local.

The Lilly vintage sundress converts to a skirt, @ OgoVintage etsy store, linked to listing. 

Lilly Pulitzer became an accidental fashion designer in the early 1960s, when she created a few colorful print dresses for herself, to wear at her orange juice stand in via Mizner, Palm Beach.  Palm Beach fashionable socialites, including Jacqueline Kennedy, requested some of these colorful dresses for themselves and a fashion empire was born.  The early designs were called “The Lilly”, with junior fashions during the 1970s named for Liza, Lilly’s then teenage daughter.  Lilly’s apparel design company opened in 1962 and closed in 1984.  During the 1990s, the label was acquired to create a fashion empire that extends beyond the confines of Palm Beach, while staying true to Lilly’s design concepts.

“The Lilly” lounging pajamas, vintage 1970s, at the OgoVintage etsy store, linked to listing.

 Lilly Pulitzer fashions adhere to the original design concept of brightly colored, whimsical prints.  This makes vintage “The Lilly” items as up to date as the items arriving at retail locations throughout the country.  A proponent of easy care, Lilly Pulitzer apparel is often washable and drip dry.

The Lilly 1960s hostess dress, available at the OgoVintage shop on ebay.com.                                                          

Lilly Pulitzer pink halter dress, contemporary line, sold @OgoVintage ebay store.

 Neon vintage “The Lilly” blouse, sold @OgoVintage ebay store.

 Lilly Pulizer vintage Men’s stuff, soon available at the OgoVintage etsy shop.

  Vintage Lilly Pulitzer cover-up or nightie, available at OgoVintage etsy shop, linked to listing.